Altec Lansing 1960s innovations set benchmarks for accurate sound reproduction & first offered in home cinema sound between the 50s & 70s; as an audio nerd, these eras were pivotal for the Audio industry. My selections in the direction for this campaign are an ode to the eras of those who paved the way for the modern age of sound.

Blending modern shapes, classic tones, and encouraging natural textures and showcasing the authentic personalities of those involved - all contributed in bringing this project to life.

Some items were thrifted, some were already in their closet, shit... some of it came from mine. My love is in the details.Given my background in Makeup Artistry - selecting the inspiration for this project was a fun challenge. I wanted to find a way to make commercial *fun* but not cheap & selecting tones that complimented talent’s complexions was imperative.

Campaign Video One | Hydra2.0 Collection

ShortFormat | Hydra2.0 Collection

I then created a guide and provided *some* props to create the mood for the short format videos that showcased each Hydra Bluetooth Speaker(s) features and versatility - the videos turned out a little something like this…